competitive world of pharmaceutical and medical technology, market access
represents the process of understanding the implications and the impact of a
product in the healthcare market where a positive environment and communicating
the ‘value’ of your product to the range of customers who influence uptake will
make a big difference.
Only a fully
integrated organization can implement the processes, techniques and strategies
required to present the right messages to the right stakeholders at the right
pharma market is the largest pharmaceutical market worldwide, and continues to
grow even with structural changes in the healthcare system caused by an
evolving political landscape. IMS Health has predicted that global spending will
increase by 30% from 2015 to 2020, to US$1.4 trillion, due in part to cheaper
drugs, improved access, and breakthrough innovations.
Market Access, Pricing and Reimbursement Global Congress 2018 Americas will
provide a unique platform and a dynamic approach to key trends, methodologies
and insights on market access, real world data, pricing, reimbursement, patient
access and data collection that the current industry standard is anticipating.