Pharma companies want to put patients first, but how? First, they need to know where the greatest outcomes and greatest ROI come from. That means having the techniques (such as social listening, co-creation and advocacy skills) to discover patient insights and deliver on them. Second, it means having metrics and evidence that demonstrate the virtue of these interventions. Finally, it means having good partnerships and collaborations (with external stakeholders or across industry partners) to achieve more win-wins, delivering the maximum value possible.
Done right, not only does pharma deliver more impact, but patients will fight on your side to achieve greater access and adoption for new medicines and services.
At Patient Summit Europe 2018 (October 16-17) we will be challenging pharma and patients to come together in true partnership and discover a real shift to solution-based thinking:
• Harness patient data: You can't manage what you can't measure – so use the huge raft of personalisation opportunities to make real gains in health outcomes
• Deeper partnership: Move beyond short-termism and inspire greater alignment, shared objectives and truly impactful goals with patient groups
• Build Solutions: Use agile development and co-creation techniques to learn more, innovate smartly and gain company-wide buy-in